Absolute Revenue Management (ARM)
It makes me wonder as to why is it that most organizations concentrate on cost cutting? Some reduce staff, others cut on travel , while some delay payments to suppliers and so on... These measures have inherent disadvantages like loss of talent, strained relationships with suppliers and partners, reputation loss, reduced contact with customers etc. Such behaviour reduces the chance of sustaining business in the long run and causes workforce demotivation.
Leave the cost cutting to lower levels by adjusting the KPI parameters – cost cutting is straightforward but needs policing and constant monitoring - may be a weekly watch – not a CEO’s job. I believe as a CEO, we should focus on maximizing revenues. As we all know, the marketing is evolving at a fast pace. CRM, real-time analytics, rigorous market segmentation, competitor-watch, frequent voice of customer analysis, use of Pareto Analysis and the recent “Long Tail” phenomenon are being used by organizations with great effectiveness and benefits. It is now not difficult to categorize customers into smaller homogeneous groups and targeting them for their specific needs and create customer satisfaction all around! Looking at existing historical data and market analysis, we can make sense and find innovative ways to hunt for the right opportunities. This is time to hit targets previously considered unattainable and open new avenues for revenue generation.
Nimble offers ARM (ABSOLUTE REVENUE MANAGEMENT) services to help organizations have a fresh look at its marketing and sales operations. We look at your marketing strategy to evaluate that all opportunities are being cashed! We assist in finding ways to maximize revenue generation and how these can be acted upon. ARM focuses on solving this challenge by profiling the customers and defining the best channel to reach target customer sub-groups.
Contact me (DELHI - vkm@nimble.in ) or Pawan (Mumbai- pawan@nimble.in ) or Arun (Jaipur - arunm@nimble.in ) or Manoj (Kenya- manoj@nimble.in ) if you like NiMble to share our thoughts on ARM with you. It would be a great pleasure sharing our excitement with you.
VK
September 7, 2010
Competency Driven Organiztions (CDO) Feb 11,2010
Develop Strategy and then Execute it! Plain and simple – still many organizations do and many don’t get the right results. Why? Either your strategy is not right or has not accounted for competency level of the employees.
Competency of employees is the key to success. More and more organizations have started looking at the competencies available in-house and started comparing it with what it needs. Bridging the gap between what competencies you have and what you SHOULD have is the key. After all we all know that Human Resource is the key resource and a Competent Human resource of the organization is the real Human Capital it holds!
A competent employee does his job well!
Is it just because he/she has knowledge & skills?
No ! – knowledge and skills are necessary but not enough! Employees need to have the right attitude and bring in and demonstrate appropriate behaviors on the job. The demonstrated behavior and attitude of a competent employee rubs on other team members. Result is “the right culture” in the organization.
NiMble helps organizations build their specific Competency Dictionary based on the type of work being done in the organization. We observe the behaviors of the leadership team and key managers and compare it with what should they really have! One to one discussions with the employees help employees understand where they have opportunities to develop their skills and build the right competency. Awareness of competency gaps helps develop measure to bridge them!
A Competency Driven Organization (CDO) is always watching the competency gap and uses it’s knowledge of competencies right from the recruitment onwards. It develops a Competency Framework to determine training needs, promote employees when they are ready for the higher position, reward them for not only doing the job right but also for improving their competency to take-on higher responsibilities within the organization. Watching competency development of employees also helps to chart out the employee careers. The system becomes transparent and employees feel motivated to contribute.
What more do you need - if you have competent and motivated employees around you!
Contact me (vkm@nimble.in) or Pawan at (pawan@nimble.in) if you like NiMble to establish a Competency Framework and change yourself to a Competency Driven Organization (CDO).
VK – Feb 11, 2010
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